︎ Primally Pure Poison-Free SPF OOH Campaign
Role: Concepting, Art Direction, Creative Direction, Design, Production
Studio: Day Job
Client: Primally Pure

Primally Pure SPF is a natural, non-toxic, beef tallow-based sunscreen from the skincare brand Primally Pure. The brand focuses on clean, minimal-ingredient personal care and beauty products that aim to promote a return to nature. Art direction conveys the universal joy and warmth associated with basking in the sun. Sun fear ends here! Embrace the sun with poison-free SPF!